Since the beginning of the modern era, celebrities have always been involved with the fashion industry. While some of them simply wore the clothes, others went one step further and developed their own brand. Martha Stewart led the way with her runaway success in creating a celebrity lifestyle brand decades ago, but there’s a new wave of successful ventures from some powerful women that have been making headlines for a while now. While it is hard to pin down one as being the best, here are three that you should know about at this moment!
The Honest Company by Jessica Alba
Actress and celebrity mother Jessica Alba has established herself as a tour-de-force in the world of business with her venture, The Honest Company, which at one time was valued at a whopping billion dollars. Alba’s company lays emphasis on selling ethically produced products. Their range of eco-friendly baby and lifestyle products have become the go-to products for discerning consumers over the six years since the brand’s inception.
The company’s premium eco-friendly diaper business has experienced double-digital retail growth, coasting the company through some rough patches. Beauty products, furniture for children’s rooms, and even cleaning supplies are part of her portfolio. Alba’s goal is to make the company a global brand and cast the net wider, with an estimated 80 new products in the pipeline this year.
Goop by Gwyneth Paltrow
What began as a simple homespun newsletter created to share useful tips on health and wellness, travel, food, style, work, and beauty has now been built into a popular lifestyle brand by Gwyneth Paltrow, who is considered now to be an expert in the matter. The actress, businesswoman, singer, lifestyle guru, and mother has spun off an enviable product line built around what she refers to as these six pillars of Goop.
Paltrow retails a luxurious organic skincare line, a vitamin program for women, fashion essential sourced from Italy, and a line of fragrances. Products are available on Goop.com and at a permanent Goop lab location in Los Angeles, as well as offline at pop-ups called Goop Mrkt around the United States. Wow!
Paper Crown, LC by Lauren Conrad
MTV queen Lauren Conrad’s website LaurenConrad.com and her brand Paper Crown, LC have established the former Laguna Beach star as a force to be reckoned with in the world of celebrity lifestyle brands. Her lifestyle website has a huge following, while Paper Crown products have caught the fancy of fashion-forward women in the country. Carefully curated products, designed and selected by Lauren, retail on her online store as well as through other websites.
The flowing dresses, feminine tops, and flattering jeans are complemented by an accessory range to die for! A plus size range as well as a swimsuit line round off the collection. Lauren Conrad’s scarves, bags, and jewelry line make for beautiful gifts. The website LaurenConrad.com is a treasure trove of ideas for decorating, hosting, and gifting. Not surprisingly, some say she’s a Martha Stewart in her own right.
