Even if you weren’t alive during the 1970s, you’ll know that this era has become one of the most iconic moments in time. The 1970s sparked a freedom revolution, the music instantly became legendary, and the style was out of this world…
Flower Power was a way for the dissatisfied youth of the 1970s to protest against the ongoing war in Vietnam. Despite people’s objections to the violence going on around the world, that didn’t stop the conflict from taking almost two decades to draw to a close.
It wasn’t uncommon to see people like this girl trying to spread a message of love and peace by selling flowers by the roadside. Her lack of shoes, while perhaps a little impractical, was very typical for the ‘hippie’ movement.
Drink your Coke
It seems as though Coca Cola has been around since the dawn of time, but it’s easy to see why. The sweet sugary taste is the perfect cool drink to have on a hot summer’s day.
It seems as though these girls are already learning that sharing is caring, as the older sister makes sure her younger sibling gets her share. Considering how often sisters can fight, it must have been nice for their parents to always have this picture of them getting along so well.
This woman’s style typifies what many people her age wanted to look like. She has a brightly-colored dress on, and that’s about it. The 1970s was all about continuing the freedom and love movement that began in the 1960s.
It was a time for experimenting and finding out who you are deep down inside. We can just imagine a record player somewhere in this room playing Fleetwood Mac as the party is just getting started. This woman has already kicked her shoes off and is ready to bust a move.
Studio 54 was the famous New York party spot for anyone rich and famous during the 1970s. Being invited to party at this hotspot was a sign that you had truly made it in life. Here we see actress Jamie Lee Curtis with her mother, also an actress, Janet Leigh.
They seem to be wearing matching outfits, but Jamie doesn’t seem all that bothered that her style-icon mom has copied her. In fact, the younger actress might have been taking style tips from her mom.
Gimme an A!
It seems that as long as people have been going to school in the United States, there have been cheerleaders. The outfits haven’t changed that much, except now they tend to have a little less fabric than they once did.
It’s clear to see just how much fun this cheerleader is having though, and we can’t help but wonder if her team is winning. Sports have always been important in American culture, and despite the divisions among the country during the 1970s, people could come together over sports.
Green with envy
It’s pretty easy to see why people would be envious of this woman. She was rocking the latest fashion during the 1970s, the jumpsuit. Not only did she stand out because of her model-like appearance, but her jumpsuit was bright green.
While models have a reputation for not eating enough, this woman looks like she’s got a pretty tasty treat on that plate. She’s giving people twice as much reason to feel green with envy because it seems she can actually have her cake and eat it too.
If you’ve got it
You know what they say, if you’ve got it, flaunt it. It seems as though this lady has figured out what her best features are, and she’s intent on sharing them with the world.
We just hope she makes sure to put sunscreen on her legs before she goes out, because there are a lot of them to burn. What we don’t know is if this woman is just putting her shoes on, or pretending to to draw attention to her long legs.
Woman of the decade?
There were fewer women in the world more recognizable during the 1970s than Stevie Nicks. She was the star of Fleetwood Mac, and she was also a style icon. The style of loose and flowing fabrics was adopted by Nicks while she was on stage, and people couldn’t get enough of it.
Her role as style icon for the young people of the ‘70s ensured that anybody who was anybody knew all about Stevie Nicks. Nicks’ talent and style earned her a place in the Rock and Roll Hall of Fame.
Hard at work
Who said you can’t go to work and wear your best outfit? No one told this secretary as she made sure she had the best outfit in the room on any given day. Style was just as important in the 1970s as it is today, although we don’t imagine too many people would wear an outfit like this to work any longer.
Instead, most people in a professional situation dress a bit more conservatively. Dressing conservatively wasn’t so big in the 1970s though, and work outfits like this were commonplace.
The cool kids
It looks like these young lovers were inspired by the famous V-J Day photograph in Times Square. That featured a young soldier grabbing hold of a woman and embracing her once he had discovered the Japanese had been defeated during the Second World War.
The Vietnam War was raging during the 1970s, and Flower Power was a movement meant to bring peace. Perhaps this young couple was just practicing their pose for the moment they expected the Vietnam War was going to be announced as over.
Even all those years ago, it was important what we wore to our workouts. Today fitness fashion is one of the biggest growing industries in the world, and perhaps it all started back in the 1970s.
Outfits like this were not that uncommon across gyms all over the United States, and the world. People wanted to work out but didn’t want to compromise on their style, so outfits like these were extremely popular. Not only does it look comfortable, but it’s also very stylish too.
Two big stars
There are arguably two of the biggest stars of the 1970s. On the left we have Jane Fonda, and on the right is the one and only John Travolta. The much-loved pair were at the Golden Globes as they both picked up trophies for having incredible years.
Fonda was awarded with the Best Actress Award for the military romance-drama ‘Coming Home.’ Travolta was awarded and Henrietta Award for World Film Favorite: Male, as the actor had basically taken over the world by this point.
Venice Beach has always been a popular spot for young people to hang out in Los Angeles. Young people would come from all over the country to check out Venice Beach and party with like-minded people.
Now Venice Beach is an even bigger attraction, but this photo goes to show it has always been somewhere fun for people to go. Considering how popular roller skating was during the 1970s, we’re going to guess that out of shot this couple are both wearing a pair of skates.
Rocking out at Woodstock
Woodstock is one of the most iconic music festivals in history. It might have taken place in 1969, but it really did usher in the beginning of the 1970s. People made sure to have a good time during the Summer of Love, and people of all ages were welcome to come to the party.
This young girl dancing and enjoying herself proves that the festival was all about love. She’s free to have a good time, just like everyone else at this legendary festival.
Farrah Fawcett is one of the biggest names from the 1970s, and she helped define a generation thanks to her style. Her most notable style choice was her flared hair, and it was copied by just about everyone who grew their hair out during the ‘70s.
The actress made a name for herself by being the star who everybody loved thanks to her appearances in classic movies. Some of Fawcett’s hits from the 1970s include ‘Charlie’s Angels,’ ‘Logan’s Run,’ and ‘The Six Million Dollar Man.’
It seems that the weather during the 1970s was very warm, because the fashion dictated that lots of people didn’t wear many clothes. One thing most people wouldn’t be without though was their flared denim jeans, so they had to find ways to cool down.
What better way to make yourself feel refreshed during a summer day than grabbing some ice cream? Our style and design tastes may have changed over the years, but ice cream has never gone out of fashion.
People loved to go roller skating during the 1970s, and some folks became really good at it. This woman doesn’t even seem to be trying very hard, and is making this pose look effortless.
We’re pretty sure if someone asked us to replicate the same pose, we would end up on the ground. What’s even more amazing is that this woman is doing it all while wearing some very small shorts, meaning one slip and it’s going to be ‘Graze City’ for her.
Attention to detail
When it comes to fashion, it can be the little details that make all the difference. If you’ve ever compared an expensive piece of luxury clothing with a budget item, you’ll be able to tell the difference.
Overall they might seem the same from a distance, but up close, the luxury item has a lot more attention given to the details. This woman is making sure she pays attention to the details too, and she’s ensuring the straps on her shoes are in just the right place.
All about the disco
The 1970s gave people the chance to express themselves in ways that they hadn’t been able to before, and this was largely thanks to the disco movement. This style of music made its way into charts and nightclubs across the globe, and it wasn’t long before teens and young adults were making their way to the dance floor.
This lady in red donned her T-shirt and her jeans for a night on the town, and she didn’t care what anyone thought. Her feet were made for dancing, so that’s exactly what she did.
After the success of Woodstock in 1969, the 1970s was full of those who were suffering from post-Woodstock blues. They didn’t want to acknowledge the fact that the iconic, once-in-a-lifetime festival had come to an end, so they decided to embody these vibes in their style.
Men and women walked down the street with their flowing dresses, their wide-legged trousers, their headbands, and their long hair – and they seemed to love it. While this fashion changed as the decade went on, the early ‘70s were full of hippies.
Big hair don’t care
Jerry Hall took the 1970s by storm with her incredible beauty and talent, and that’s probably why she had the chance to appear on the cover of a whopping 40 magazines by the time 1977 came around.
Known for her long, blonde hair and her impressive height, it seemed as though everyone wanted to take pictures of her. Her popularity only increased when she was linked to musicians such as Bryan Ferry and Jerry Hall, and she proved to the world that bigger really is better – especially when it comes to the hair.
Bright and breezy
When you think back to the 1970s, you probably think of bright colors, big hair, and long boots. Well, that’s exactly what this era was like. This picture perfectly sums up the people who lived during this time and the outfits that they used to wear.
Tie-dye was hugely popular during this decade, but it was used in a more understated way than the 1960s. It was meshed into sophisticated and colorful outfits, and paired with boots that were definitely made for walking. Of course, the middle parting just finishes the whole thing off.
Those who got to experience this amazing era were known for having smiles on their faces, and it seemed as though all of the rules had been thrown out of the window.
Many people did whatever made them happy, and sometimes this dancing away in a field with music in the background and their hair flowing down their shoulders. This lady is the perfect example of that, and you can see just how happy she looks as she sways to the music with her paisley crop top and skirt.
Across the pond
Although she hailed from across the pond, the English model and actress Jean Shrimpton definitely made her mark on the fashion world. Often considered as one of the world’s first supermodels, this leading lady became the face of the mod aesthetic, and it seemed as though everyone wanted to take her picture and dress just like her.
With her big eyes, her natural makeup, her loose-fitting dresses, and her ability to strike any pose, it’s not hard to see why everyone loved her and her style. She was the ultimate fashion icon.
Charlie and his angels
In 1976, the world of television changed forever when a female-driven drama made its way onto our screens. Charlie’s Angels became an instant hit with people across the globe thanks to the action, the acting, and the actors.
Yes, the likes of Farrah Fawcett and her co-stars proved that they were more than happy to question the stereotypes regarding beautiful women, and they did just that with their appearance on the show. With their flared jeans, their casual clothing, and their bouncy locks, Charlie’s Angels were truly angelic.
Back to school
With so many style icons around them, it should come as no surprise to learn that the school kids of the 1970s were also incredibly fashionable. These young ladies made sure that they were epitomizing the styles of the time with their bell-bottom pants, their stripes, their perfectly curled hair, and their flower power.
We bet they weren’t the only ones in their school who dressed like this, and we bet they weren’t the only ones who just couldn’t get enough of the clothes on offer during this decade.
Baseball is America’s favorite pastime, although it is less popular today than in the past. This unfortunate outfielder tried his best to catch a ball that was destined for the bleachers. It seems that despite his hard work to get in the right position, the ball was just too high for him.
The ball wasn’t too high for the fans sitting higher up though, and one of them put a lot of effort into getting the ball. So much so, that they dropped their drink on the unsuspecting outfielder below.
Dancing the night away
During the 1970s, Studio 54 became one of the world’s most popular nightclubs. Anyone who was anyone would find themselves in this place, and you could bet your bottom dollar that this establishment would be filled with celebrities.
Diana Ross would often spend her downtime dancing the night away in this place, but she didn’t wear a giant ball gown or a form-fitting dress to do so. Instead, she kept it simple with a torn shirt, some jeans, and some low heels. These nights were all about the dancing, rather than a fashion show.
Blurring the lines
One of the greatest things about fashion in the 1970s was the fact that people didn’t worry about blurring the lines. The distinction between men and women’s clothing became less and less obvious as the years went by, and women weren’t afraid to choose outfits that were outside of their usual box.
Don’t believe us? Just take a look at this woman. Wearing a sweater vest, loose pants, and an oversized blazer, she didn’t feel afraid to rock the fashion world with her androgynous getup. Even the man at the back of the restaurant looks impressed!
Rocking the mic
If you know anything about 1970s music, you’ll know that the musicians of that era just loved to make their mark with their upbeat songs and their energetic performances. The Osmonds were huge during this decade, but there’s no doubt about the fact that Marie and Donny stood out more than most.
As the only female in the family, Marie blew fans away with her big smile and her perfect hair, and Donny made fans swoon with his own luscious locks and his impressive singing voice. They knew how to rock the mic.
Although there’s no doubt about the fact that the 1970s was full of amazing celebrities, Cher was particularly famous during this time. Her impressive singing talent blew everyone away, her acting skills showed the world what she was truly made of, and she quickly became a style icon.
Anything Cher wore instantly became popular with fans across the world, even if it was something as simple as a unitard and some tight-fitting pants. Cher absolutely rocked it, but we probably don’t need to tell you that. After all, you can see that for yourself.
Rolling down the boardwalk
Roller skating was hugely popular in the 1970s, and it’s not hard to see why. What could be better than rolling boardwalk without a care in the world as you rock the latest trends?
While these roller skates were a little different from the ones we use today, it’s fair to say that the typical street style has largely stayed the same. You just can’t go wrong with high-waisted shorts, oversized sweaters, long socks, and some big, blown-out hair.
The early ‘70s still saw people dancing to their bopping tunes looking a lot like this, switching up the big and bouffant hair for something a little less fluff and a little sleeker. However, scents of the ‘60s still swirled in the air and influenced the early ‘70s.
Obviously, times have changed a lot since then, and the face of music and dance has much more variety. However, this was the iconic way in which people in the ‘70s partied and found their fun.
Making a statement
By the time the 1970s came around, models were reigning supreme in the world of popular culture. They were inspiring fashion trends, they were rocking the runway, and they were attending the hottest celebrity parties.
Because of this, it should come as no surprise to learn that Grace Jones was often a frequent visitor to Studio 54. When the actress and singer made her way to the club, she always made sure that she made a statement with her outfits. This was just one of her wacky choices, and this picture has since become iconic.
Despite the fact that the 1970s were all about disco, there’s no doubt about the fact that other musical genres made their mark on the world of music and fashion.
Yes, by the time the mid-’70s came around, punk rock had spread across the world, and more and more people were donning chains, statement T-shirts, and futuristic accessories. These guys can be seen modeling some of the most iconic punk rock looks of the decade, and you can see that they just ooze coolness. They didn’t care what anyone thought of them.
Making an entrance
We’ve already seen that Bianca Jagger was a leading figure in the style of the 1970s, and one of the main reasons for this is because she didn’t play by the rules.
Bianca loved to stray from convention during this era, and she loved to make her mark in her very own way. While making an entrance to her own birthday party, she even mounted a horse adorned with a unicorn horn and trotted her way into Studio 54. It was a bold move, but one that earned her style points across the world.
While there were countless places to make your mark in the 1970s, many celebs often left their bizarre fashion moves for their appearances at Studio 54. That’s because they could guarantee that they would be photographed, and they could guarantee that their pictures would make their way into newspapers and magazines.
When Lauren Hutton, Grace Jones, and Pat Cleveland all made their way to this event, they knew they had to look their best, but they also knew that they didn’t want to try too hard. We think they absolutely nailed it.
Suited and booted
Suits are often reserved for the men of the world, but the women of the 1970s didn’t want this to be the case. Instead, they wanted to ensure that they would be able to wear what they wanted with pride, and feel confident doing so.
Because of this, they often donned some of the coolest suits known to man or woman, and many of these were adorned with all kinds of colors and patterns. They made a statement, and before too long, this trend was sweeping across the nation and the world as a whole.
Moves like Jagger
Rock and roll was all the rage in the 1970s, and while this influenced the music and the celebrities who were around at the time, this also influenced the public’s perception of rock and roll couples.
When Mick Jagger and Bianca Jagger showcased their love to the world, fans were instantly blown away – and they became iconic overnight. While their love was easy to see, it was their stylish similarities that really proved to be popular. With their pantsuits and their long hair, these two looked like two peas in a pod.
Life in color
While many of the photos depicting this epic era were taken in black and white, that doesn’t mean that some of life in the 1970s was captured in color. This amazing photo shows you just how cool the people were back in the day, and just how much they loved to play with their style.
From wearing clashing colors to trying out all kinds of patterns, these people wanted to make sure that they were looking as cool and comfortable as possible as they shook their heads and shimmied their hips.
One of the coolest things about the 1970s was that all of the most famous faces of the era got to meet up in one particular place; Studio 54. This nightclub served as the ultimate playground for the most famous singers, dancers, and actors of the time – including these three.
Here you can see Elton John, Diana Ross, and Cher hanging out and showing off their beauty and their talent, and of course, their style. From the feathers to the diamonds, everything about their outfits screams excess, and that’s why they are so famous.
Tooting that Hawn
Goldie Hawn was a massive ‘70s icon and she’s the famous mom of Kate Hudson. She rose to fame through a number of movies, but made her mark with the film ‘Private Benjamin’. She changed up gender roles by signing up to the army despite being a rich woman who initially had no intention of working.
Here she is rocking ‘70s chic. Legs seemed to be a massive asset in the ‘70s and, if you were confident enough, you would have them out as much as possible.
Big hair and light lips
Raquel Welch was another iconic figure. She spent much of her time epitomizing what it meant to be attractive in the ‘70s. It was a time of big hair and pink lips. She’s also got the dark ‘70s eye makeup going on.
Here she is proving that, if everything else is going great, it doesn’t matter what you wear, you’ll still look great. If only we could all wake up looking as good as Welch, but not all of us have the canvass to work with.
Bringing it back
If there is anyone who can be iconic over a number of decades, it’s Julie Andrews. Here she is showing off her figure in this tight-fitting combo. You don’t see many people wearing these colors anymore, yet Andrews makes it look extraordinarily effortless and fashionable.
Who would have known that our famous and proper Mary Poppins is quite the trendsetter? It turns out that the ‘70s was actually one of the best times to look amazing.
School in the ‘70s
This looks like the kind of outfit our nan would be comfortable in, yet it seems so young and trendy here. Who figured? This is a girl at high school in the ‘70s looking a little too happy while she’s finding a spot to eat lunch.
Were people perhaps happier in the ‘70s than people are now? Who knows. All we know is that this young woman is easily pulling off one of the toughest colors – orange – without batting an eyelid. Even the girl behind looks a little jealous.
Breaking the magazine
Instead of breaking the internet, Beverly Johnson astounded the world by being the first African-American woman to feature on the cover of Vogue. It was a historic moment that laid the foundations for other African-American women.
The ‘70s was still a time of change, and not an easy time to live through for some people. Such moments like these were massive, and not just because Johnson’s feature is timeless. People could still look at this cover in awe if it were released today.
The class of ‘73
It’s fascinating seeing how times have evolved. A class of teens today would look entirely different from almost every single person here. Patterns were massive, and stripes especially. People weren’t afraid to make a statement with fashion, but if often meant crazy colors and bell trousers.
Most of the females wore skirts or dresses, whereas nowadays there would be much more of a variety when it came to skirts and pants. Almost all of them look somewhat enthused.
From big hair to iconic shoes, the ‘70s had a lot going on. Where the guys were concerned, the best thing to wear was a suit, whether it was smart and tailored, or bright and wild with a massive collar. We also get to see a glimpse of ‘70s decor in this fascinating picture.
It must have taken this woman a long time at the hairdressers to get her style quite so well-formed, as it’s not something most people could do in front of their mirror at home.
Fleetwood Mac was hugely influential in the late ‘60s and early ‘70s, but it’s fair to say that the arrival of Stevie Nicks took their popularity up a notch. Stevie quickly became the figurehead of the band, and everyone knew her for her impressive lyrics, her beautiful singing voice, and her bohemian style.
Because of this, her floaty and alternative aesthetic swept across the world and inspired those who wanted to be just like that. In fact, this trend has continued today, with people still seeing her as a style icon.
The skating angel
Farrah Fawcett is obviously an iconic character from the 70s. After all, the legacy of ‘Charlie’s Angels’ continues on to this day, with another remake having just been released. Well, here is one of the original angels taking things low on a skateboard.
With her big hair and bell-bottomed jeans, she effortlessly glides in and out of the 70s. We’re almost jealous seeing her pulling off comfy clothes and looking like a superstar at the same time.
Faux-fur and bell-bottoms
Olivia Newton-John took the 70s by storm, particularly in the later years, when the release of ‘Grease’ caused a worldwide stir. Here she is working the style of the decade, putting together a number of co-ord pieces.
Of course, she is also rocking a red bell-bottom co-ord, showing off her 70s style. If you ever wanted to know what 70s glamor looked like, it was something like this. Newton-John had more than a few ways of making her style stand out.
Showing off little hair
Well, the 70s was also an era of letting your hair down a little more. Travolta was a massive star in the later 70s alongside his counterpart Olivia Newton-John thanks to the success of ‘Grease’. Naturally, he went through his 70s style phase, and this was what everyone got to see.
It’s not quite double denim, but he is showing off this expensive-looking silk or satin shirt to go with his lovely, groomed hair. The more, the better.
It probably didn’t matter what Carrie Fisher ever wore, she was destined to be loved by everyone for merely playing the role of Princess Leia. Despite that, the 70s was a great time for Carrie Fisher, and her success continued until she passed away.
Of course, here she looks more like she is passing over into the 80s with her shirt and tie. However, let’s be honest, most people are going to remember the gold bikini outfit she wore in the movies.
Sigourney’s simple elegance
While many people were competing over the widest bell-bottoms and the biggest hair, some people kept things a little more toned down. Sigourney Weaver also rose to prominence in the late 70s with the release of the breakthrough movie ‘Alien’.
This simply chic look is a contrast to her more practical outfit from the movie. Of course, here she has barely had to do anything to look stunning, other than be herself with the right outfit. The 70s was a very different time.
One of the biggest things we can get from stylish photos from the 1970s is that everyone felt extremely confident in their own skin. With various different style icons to follow, men and women of this era had the chance to follow an aesthetic that stood out to them.
This meant that there were specific trends, but that everyone was able to make their own statement. Because of this, you can see that women like these felt flirty and strong in their outfits – which is a feeling you just can’t buy.
All about the fashion
It seems as though people just couldn’t get enough of fashion and stylish outfits during the 1970s, and people even looked stylish when they were making their way out of a cab!
This picture shows a fashion assistant by the name of Gwen Jenkins exiting a taxi in one of the most stylish ways possible. Donning the iconic big hair of the decade with some contrasting plaid made sure that she stuck out from the crowd. After all, you can never wear too much red.