[post_page_title]Sad but sassy post[/post_page_title]
Sometimes, campaigners feel they have to be extra emotive to get people to listen to their ads and campaigns. Otherwise, it’s easy for people to pass something off as junk mail and not take another look at it.
That’s essentially what this letter is saying, with a picture of a child in need and a slogan that suggests you might be throwing that child away. It kind of makes it hard for people to decide what they should be doing with the letter. Did the campaign encourage people to donate?
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