[post_page_title]Millions in revenue[/post_page_title]
Up until the end of 2017, if someone wanted to purchase one of Kylie’s products, then the only way they could do so was on the official Kylie Cosmetics website. Nonetheless, by this point the company had already generated a revenue of over $4 million.
However, after a tremendously successful pop-up event in November that year where TopShop stores around the country were selling Kylie Cosmetics products, it became evident just how beneficial having in-store sales could be.